Building a great online storefront and strong web presence is an obvious step for any business looking to thrive in today’s marketplace. But what are you doing to enhance your success even further? One thing that could be improved for many is the wishlist and how you leverage it to increase conversions.
A wishlist is a great tool that plenty of shoppers use to their benefit, but that businesses can use as well. Think about it – you have a tool that allows you a peek into the most desired items your sale, what different shoppers are interested in, and what overall taste they have. That’s a lot of information that you can use to benefit your business and improve your conversions in significant ways.
Ways To Use Your Email
A surprising number of online businesses will provide their customers with a wishlist, but then never take advantage of that wishlist for themselves. Here’s a rundown of some of the key ways you can put a customer’s wishlist to work for you through nothing more than personalized email marketing software.
- Review wishlist data and then use personalized email marketing software to remind customers of an item they added to their list – they could have forgotten it. Or they could have added an item so they could purchase it later. These little reminders can tell them that a product has dropped in price and help them decide that the time is right to make their purchase.
- Suggest items that are similar to others in the wishlist when new products are released. Customers don’t always have the time to keep up with every release that your company makes or with the new products that are constantly coming out. If you use a wishlist to see that they’re interested in a particular subject, you can suggest new items to them so they’re always informed.
- Offer bundle deals that pair similar items with the ones in a wishlist to drive up overall conversions. If shoppers have a shirt in their cart, offer a discount on the shirt and a matching jacket combo. Or offer discounts on multiple like items – buy two shirts from that product line, get one half off, for example.
- Use information from wishlists to determine whether or not there are common items that are the most popular among your shoppers. Then you can tailor special offers or sales based on ‘most popular’ items and send out an email to past customers.
Tips For Better Results
Those are a few ideas on how to use personalized email marketing software to drive up conversions from a wishlist, but what about actually making sure those conversions happen? After all, just sending an email telling someone an item has been reduced in price often isn’t enough. You’ll also need to strategize in order to ensure that they open your email and actually click through to buy the item off their wishlist. With that in mind, here are some tips for getting maximum results from your emails related to those wishlists.
- Subject lines matter. Don’t tease or hide things – put the information you’re trying to provide right in the subject line. “3 Of Your Wishlist Items Are On Sale Now!” is a perfect example. It lets them know why you’re emailing immediately and encourages them to open the rest of the message.
- Give them the info right in the email body. Tell them what’s changed, remind them of the item, tell them the price, and even give them special offers or shipping info. If it’s a price drop or sale, let them know. New item? Tell them so and explain briefly what’s great about it. You don’t want them to feel like you’re trying to lure them into clicking through to the site. Give them the info in the email instead. This ensures that when they click through, they’re ready to commit.
- Stay personal, too. Use names in headers and thank them for their loyalty. Customers like feeling like a company values them and their business, and it’s not that hard to craft some personal messages to help them feel like you do. Use their names, send them birthday greetings, and even mention their last purchase and thank them again for it. It can have a tremendous influence on the overall success of your marketing campaign.
- Create a sense of urgency about the item. Telling them that an item is reaching a low stock level and that you don’t want them to miss out is a perfect example of how to do this. Another is to offer a 24 hour only sale or coupon code. Knowing that they only have one day to take advantage of a low price can often inspire customers to make the purchase they’ve been waiting on.
- Don’t send out too many emails, however. There’s no need to review wishlist information and start sending out an email for every item that is in there. Instead, be selective. This way your emails don’t come across as being a spammy part of your marketing strategy – shoppers feel like they’re actually important. This is a strange piece of consumer psychology, but worth remembering.
You can use a lot of different tools to drive up your monthly sales, and email marketing remains one of the most viable choices out there. The key is to take all of the info you have and put it to work for you. You already know what customers want thanks to their wishlists. It’s how you use that information that determines your overall success.
Of course, it all starts with that initial process of identifying the data you need to review. Our personalized email marketing software can help you take a closer look at the info related to wishlists and then put it to work for you. Contact us today to learn more about how we could boost your bottom line in significant ways.
