Personalized conversations via email, onsite, and social

Customer Retention

Top Keys For A Successful Customer Journey

The customer journey. It’s something that not enough companies really pay attention to, and that becomes apparent when you start thinking about just how many positive and how many negative overall experiences you yourself have had with other businesses over the last few years. Sure, it’s likely that you can name a few positives from […]

Email Marketing: 5 Rules You Should Question

Email marketing best practices are what worked in the past, when email was confined to a PC and work hours. Sophisticated email filtering and mobile devices are changing the rules.

Mastering The Art Of Personalized Email Marketing

Your company relies on a lot of different things to succeed, and one that you can’t overlook is your marketing efforts. Today, the use of email marketing personalization software can help businesses develop the best strategies and reach the best possible results with their marketing – but understanding why and how to get the most […]

Customer Retention

Is Your Free Based Marketing Push Really Converting For Your Company?

When it comes to attracting customers or clients and then keeping them for years, there are a lot of different tricks that can be used in a marketing push. One of the big ones over the last decade or two has been the utilization of a ‘free’ marketing push. What are we talking about here? […]

7 Secrets To Increase Your Customer Lifetime Value With Email Remarketing

Your email marketing campaign is incredibly important to your business. Email remains one of the single most effective types of digital marketing, and today the majority of businesses still report that their email campaigns are vital for their overall marketing success. But are you getting everything you should in terms of customer lifetime value? Are […]

Email Marketing

5 Keys To Building A Better Customer Relationship With Behavior Based Email Marketing

Your relationship with customers is one of – if not THE – single most important thing to remember for your company. After all, no matter how great your employees or how perfect your marketing plan might seem, they mean very little without a good relationship with customers. Building loyalty from your clients and customers can […]

Customer Retention

5 Ways To Improve Your Online Customer Experience

There’s no getting around it, the Internet has had a gigantic impact on the way people shop for goods. The convenience of buying things and having them delivered straight to your front door is too enticing to pass up, especially for smaller towns that don’t have access to larger, regularly stocked specialist retail items. It might be easier than ever for someone in a rural mid-west town to go to a big box store to buy a TV, but for artisanal goods that come from a charming specialist in New England, online shopping is the only way to go.

Email Marketing

5 Ways To Make Your Marketing Email Better

As with most things where science and technology get involved, the use of software in marketing can make things a lot easier, more efficient, and more convenient for people who are doing work. But, they cannot actually do the work for you. There still needs to be a human mind, setting goals for itself, and working towards those goals for success to come. And the same is true in the world of marketing.

Email Marketing

Take Personalized Email Out Of The Store

The current trends in personalized email marketing software are simple and easy to understand. Software looks primarily at what people are doing on any given website, and extrapolates interest based on browsing or purchasing behavior.

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