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Are You Making The Most Of Free When Trying To Gain Conversions?

Are You Making The Most Of Free When Trying To Gain Conversions?

Few words are more powerful in the English language than ‘Free’. In Conversion based marketing, it’s the foundation of most efforts. After all, offering something for free is a great way to make sure that clients or customers pay attention to your business and what you offer them. In fact, it’s so effective that people […]

Top 7 Ways To Boost Customer Lifetime Value Through Email

Top 7 Ways To Boost Customer Lifetime Value Through Email

There are a lot of different numbers out there that business leaders pay attention to – with the most obvious being the bottom line. But let’s be real here: we don’t always look at the data we should. One perfect example is your overall LTV – Customer Lifetime Value. It’s a metric that can impact […]

Great Customer Experience

Top Keys For A Successful Customer Journey

The customer journey. It’s something that not enough companies really pay attention to, and that becomes apparent when you start thinking about just how many positive and how many negative overall experiences you yourself have had with other businesses over the last few years. Sure, it’s likely that you can name a few positives from […]

Mastering The Art Of Personalized Email Marketing

Your company relies on a lot of different things to succeed, and one that you can’t overlook is your marketing efforts. Today, the use of email marketing personalization software can help businesses develop the best strategies and reach the best possible results with their marketing – but understanding why and how to get the most […]

man holding phone

5 Ways To Improve Your Online Customer Experience

There’s no getting around it, the Internet has had a gigantic impact on the way people shop for goods. The convenience of buying things and having them delivered straight to your front door is too enticing to pass up, especially for smaller towns that don’t have access to larger, regularly stocked specialist retail items. It might be easier than ever for someone in a rural mid-west town to go to a big box store to buy a TV, but for artisanal goods that come from a charming specialist in New England, online shopping is the only way to go.