Building a great online storefront and strong web presence is an obvious step for any business looking to thrive in today’s marketplace. But what are you doing to enhance your success even further? One thing that could be improved for many is the wishlist and how you leverage it to increase conversions. A wishlist is […]
For many businesses and marketing professionals, the primary focus of their efforts is to generate leads and then turn those potential customers into conversions. But what happens after a customer or client has made a purchase? It’s just as important to turn that conversion into a lifetime customer, right? But a surprising number of online […]
Online marketing is more than just the future – it’s also the present. In fact, more people are shopping online than ever before, and the numbers keep increasing. But for many online marketers, certain aspects of a marketing plan still aren’t being utilized to their fullest. One area that we’ve found needs a closer look […]
There’s no question that email has remained one of the most viable and effective types of marketing tools that businesses can utilize online. It’s remained viable throughout decades, even as social media marketing gets more and more attention. But we’ve noticed that many who are using ecommerce email marketing software often don’t understand just how […]
As social media has increased its dominance in the online landscape, it’s easy for people to write off email as being a dead marketing tool. But as always, the death of email is far, far away. Over half of the world’s population uses it, and on average it still brings back an average of 4,300% […]
Few words are more powerful in the English language than ‘Free’. In Conversion based marketing, it’s the foundation of most efforts. After all, offering something for free is a great way to make sure that clients or customers pay attention to your business and what you offer them. In fact, it’s so effective that people […]
There are a lot of different numbers out there that business leaders pay attention to – with the most obvious being the bottom line. But let’s be real here: we don’t always look at the data we should. One perfect example is your overall LTV – Customer Lifetime Value. It’s a metric that can impact […]
The customer journey. It’s something that not enough companies really pay attention to, and that becomes apparent when you start thinking about just how many positive and how many negative overall experiences you yourself have had with other businesses over the last few years. Sure, it’s likely that you can name a few positives from […]
Email marketing best practices are what worked in the past, when email was confined to a PC and work hours. Sophisticated email filtering and mobile devices are changing the rules.
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