Be
Personal

Personify
Matchmake
Optimise
online shopping

Take Personalized Email Out Of The Store

The current trends in personalized email marketing software are simple and easy to understand. Software looks primarily at what people are doing on any given website, and extrapolates interest based on browsing or purchasing behavior.

Mailbox

Make Your Personalized Email Really Personal

Personalized email marketing software is a fantastic advance in both technology and marketing that benefits everyone, both business and consumer alike. It’s one of the few ways that a business can see exactly what a user was looking at, and it means that when a user receives an email with a notice about products, those products are actually specific and relevant to what they are interested in. Everybody wins.

HOW-PACKAGING-GIVES-APPLES-BUYERS-A-SENSORY-EXPERIENCE-THAT

How packaging gives Apple’s buyers a sensory experience that reinforces brand

Apple is an acknowledged master at creating an iconic sensory experience that communicates its brand without any words or even a logo. Even a five year-old can pick out an iPhone from a retail display. Apple unifies the design elements of the device with the design of the package into a ‘whole’ experience that is greater than the sum of its parts – which, in turn, reinforces the Apple brand. Apple does it by ditching conventional package design practices and giving as much attention to the customer experience before the device is turned on as the company does to the user experience after hitting the ‘on’ switch.

DONT IGNORE THE POWER OF FACEBOOK

Don’t Ignore The Power Of Facebook

Few things in the world of technology have earned so much simultaneous love and hate as the social media colossus that is Facebook. It is an essential 21st century tool that allows friends and families to stay connected, and yet at the same time can be one of the most damaging factors to productivity for a typical office workday, as hundreds of millions of people sneak a few minutes here and there from work to check their computer or their phone to see what’s going on with their Facebook feed, or interact with others there.

online cart

Browse Abandonment Is Not Final

The Internet has dramatically changed the way people process information. When there were only a few ways to do research on a product, such as reading a pamphlet, listening to a radio ad, or watching a television commercial, people had little choice but to consume the marketing content in its entirety, because there weren’t very many alternatives.

lady in cart

The Problem Of Cart Abandonment

The ability to shop online has brought about both radical changes in the way people think and buy their goods, as well some behavior that would otherwise never be seen in the real world. For example, just imagine groups of people going into a grocery store. Most of them do what you’d expect, pulling out their shopping carts or baskets, wandering from shelf to shelf, picking up goods, and then lining up at the checkout counters to pay for their goods.

JOURNEY

5 Marketing Secrets For A Successful Customer Journey

The rise of personal computers combined with Internet has changed the landscape of consumerism is a way that has simply never been seen before. Prior to this, the history of capitalism was pretty straightforward, and, in many ways, it was blunt. There was demand, there was supply, and the suppliers rushed to fill the demand. If someone did it better, the demand shifted over to the new supplier.

THE-WORD-FREE-IS-POWERFUL-BUT-DANGEROUS

The Word “Free” Is Powerful, But Dangerous

Human psychology is a capricious, fascinating thing. It doesn’t always follow conventional logic, but it does have a logic of its own that can be understood, and exploited. This is especially true in the world of marketing, where understanding the way people think, figuring out why they want things, and encouraging them to engage and purchase products is all contingent on knowing what triggers will cause someone to buy something, and what will cause them to pass on by.