Personalized conversations via email, onsite, and social

CRM Marketing

3 Tips for Getting your Conversions Right

Everyone’s looking for a “good deal”. But how do you measure it? How do you measure a “good deal”? Is it by net sales? Profits? The traffic it brings to your website? One common metric or “KPI” is conversion rate. A conversion rate, by definition, is the percentage of users who take action on your […]

Email Marketing

5 Best-Practices for Boosting your eCommerce Email Open Rates

Hitting that “inbox zero” is a personal goal we can all relate to. But as an eCommerce marketer, it’s a real pain! You send 100,000 emails, and on average, only 16.7% of them get opened. Forget email open rates; getting your audience to read your content, let alone to click through, and make a purchase, […]

Three Pillars of Omni-Channel Communication: Consistent, Continuous, and Holistic

The omni-channel experience is most relevant to our current market because it dynamically interplays channels and brands, in order to maximize navigation and efficiency for users. This creates a seamless and consistent experience across all channels of the brand.

Three Tips for Cross-Selling and Upselling to Help Your Business Efficiently Maximize Revenue

Although the two terms—cross-selling and upselling—are often used interchangeably, there are subtle differences that are essential to recognize so your business can implement them effectively.

Facebook marketing for re-engaging non-email-openers

Most of your email subscribers are not opening your newsletters. 30%, 50%, 70%, even as high as 90% of your subscribers are not reading your newsletters. You are not alone. Before we get into the Facebook marketing and cross channel solution. Let’s understand why email open rates are declining. This happens for a variety of reasons: […]

Cross Marketing

Personalization 2.0: How the Best Online Retailers Are Winning With Personalization

In today’s online retail environment, it is hard to overemphasize the importance of personalization as a means to improving shopper experience, which in turn helps increase customer lifetime value. When done right, personalization creates a user-centric experience, leading to more meaningful and effective interactions throughout the customer journey. Personalics recently hosted a live webinar detailing […]

Email Marketing

Getting Conversions From Wishlisted Items Through Personalized Email Marketing Software

Building a great online storefront and strong web presence is an obvious step for any business looking to thrive in today’s marketplace. But what are you doing to enhance your success even further? One thing that could be improved for many is the wishlist and how you leverage it to increase conversions. A wishlist is […]

5 Tips To Help Improve Customer Lifetime Value With Email Remarketing

For many businesses and marketing professionals, the primary focus of their efforts is to generate leads and then turn those potential customers into conversions. But what happens after a customer or client has made a purchase? It’s just as important to turn that conversion into a lifetime customer, right? But a surprising number of online […]

Email Marketing

Unlocking The Power Of Personalized Product Suggestion Email Marketing

Online marketing is more than just the future – it’s also the present. In fact, more people are shopping online than ever before, and the numbers keep increasing. But for many online marketers, certain aspects of a marketing plan still aren’t being utilized to their fullest. One area that we’ve found needs a closer look […]

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