Everyone’s looking for a “good deal”. But how do you measure it? How do you measure a “good deal”? Is it by net sales? Profits? The traffic it brings to your website? One common metric or “KPI” is conversion rate. A conversion rate, by definition, is the percentage of users who take action on your […]
The omni-channel experience is most relevant to our current market because it dynamically interplays channels and brands, in order to maximize navigation and efficiency for users. This creates a seamless and consistent experience across all channels of the brand.
Although the two terms—cross-selling and upselling—are often used interchangeably, there are subtle differences that are essential to recognize so your business can implement them effectively.
There’s no second chances for making a first impression. It matters as much in online marketing as it does in life. There are three straightforward rules for making a good first impression on new customers: deliver what’s promised, build personal relationships with customers, and deliver unexpected value and extras.
Human psychology is a capricious, fascinating thing. It doesn’t always follow conventional logic, but it does have a logic of its own that can be understood, and exploited. This is especially true in the world of marketing, where understanding the way people think, figuring out why they want things, and encouraging them to engage and purchase products is all contingent on knowing what triggers will cause someone to buy something, and what will cause them to pass on by.
Some things never change. Unfortunately one of them is bad customer service. Despite the tools available for delivering excellent and personalized service, we still have the same unsatisfactory experiences with customer service. Here are some familiar customer frustrations, along with the simple steps that can be taken to remedy them.
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