The omni-channel experience is most relevant to our current market because it dynamically interplays channels and brands, in order to maximize navigation and efficiency for users. This creates a seamless and consistent experience across all channels of the brand.
Relationship. A word with many meanings.
What comes up to your mind when you think about the word relationship?
It can be associated with romance, business, or friendships. It takes many forms, and can, at times, encompass all the complexities of the human nature.
As an eCommerce professional, do you think deeply enough about the relationships you maintain with your shoppers?
Do you value them as prospective customers? Or do you blast them with endless sales-oriented emails?
Do you care, first and foremost, about the sale? Or do you care about providing superior customer service?
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