Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” This applies to most marketing strategies, whereas much planning is put into keeping messages clear and concise, tailored to the needs and wants of target audiences. But who is your target audience? Who is your […]
Hitting that “inbox zero” is a personal goal we can all relate to. But as an eCommerce marketer, it’s a real pain! You send 100,000 emails, and on average, only 16.7% of them get opened. Forget email open rates; getting your audience to read your content, let alone to click through, and make a purchase, […]
Although the two terms—cross-selling and upselling—are often used interchangeably, there are subtle differences that are essential to recognize so your business can implement them effectively.
Building a great online storefront and strong web presence is an obvious step for any business looking to thrive in today’s marketplace. But what are you doing to enhance your success even further? One thing that could be improved for many is the wishlist and how you leverage it to increase conversions. A wishlist is […]
For many businesses and marketing professionals, the primary focus of their efforts is to generate leads and then turn those potential customers into conversions. But what happens after a customer or client has made a purchase? It’s just as important to turn that conversion into a lifetime customer, right? But a surprising number of online […]
Online marketing is more than just the future – it’s also the present. In fact, more people are shopping online than ever before, and the numbers keep increasing. But for many online marketers, certain aspects of a marketing plan still aren’t being utilized to their fullest. One area that we’ve found needs a closer look […]
There’s no question that email has remained one of the most viable and effective types of marketing tools that businesses can utilize online. It’s remained viable throughout decades, even as social media marketing gets more and more attention. But we’ve noticed that many who are using ecommerce email marketing software often don’t understand just how […]
As social media has increased its dominance in the online landscape, it’s easy for people to write off email as being a dead marketing tool. But as always, the death of email is far, far away. Over half of the world’s population uses it, and on average it still brings back an average of 4,300% […]
There are a lot of different numbers out there that business leaders pay attention to – with the most obvious being the bottom line. But let’s be real here: we don’t always look at the data we should. One perfect example is your overall LTV – Customer Lifetime Value. It’s a metric that can impact […]
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