Email marketing best practices are what worked in the past, when email was confined to a PC and work hours. Sophisticated email filtering and mobile devices are changing the rules.
Category: Email Marketing
Mastering The Art Of Personalized Email Marketing
Your company relies on a lot of different things to succeed, and one that you can’t overlook is your marketing efforts. Today, the use of email marketing personalization software can help businesses develop the best strategies and reach the best possible results with their marketing – but understanding why and how to get the most […]
7 Secrets To Increase Your Customer Lifetime Value With Email Remarketing
Your email marketing campaign is incredibly important to your business. Email remains one of the single most effective types of digital marketing, and today the majority of businesses still report that their email campaigns are vital for their overall marketing success. But are you getting everything you should in terms of customer lifetime value? Are […]
5 Keys To Building A Better Customer Relationship With Behavior Based Email Marketing
Your relationship with customers is one of – if not THE – single most important thing to remember for your company. After all, no matter how great your employees or how perfect your marketing plan might seem, they mean very little without a good relationship with customers. Building loyalty from your clients and customers can […]
5 Ways To Make Your Marketing Email Better
As with most things where science and technology get involved, the use of software in marketing can make things a lot easier, more efficient, and more convenient for people who are doing work. But, they cannot actually do the work for you. There still needs to be a human mind, setting goals for itself, and working towards those goals for success to come. And the same is true in the world of marketing.
Take Personalized Email Out Of The Store
The current trends in personalized email marketing software are simple and easy to understand. Software looks primarily at what people are doing on any given website, and extrapolates interest based on browsing or purchasing behavior.
Make Your Personalized Email Really Personal
Personalized email marketing software is a fantastic advance in both technology and marketing that benefits everyone, both business and consumer alike. It’s one of the few ways that a business can see exactly what a user was looking at, and it means that when a user receives an email with a notice about products, those products are actually specific and relevant to what they are interested in. Everybody wins.
Don’t Ignore The Power Of Facebook
Few things in the world of technology have earned so much simultaneous love and hate as the social media colossus that is Facebook. It is an essential 21st century tool that allows friends and families to stay connected, and yet at the same time can be one of the most damaging factors to productivity for a typical office workday, as hundreds of millions of people sneak a few minutes here and there from work to check their computer or their phone to see what’s going on with their Facebook feed, or interact with others there.
Browse Abandonment Is Not Final
The Internet has dramatically changed the way people process information. When there were only a few ways to do research on a product, such as reading a pamphlet, listening to a radio ad, or watching a television commercial, people had little choice but to consume the marketing content in its entirety, because there weren’t very many alternatives.
