The omni-channel experience is most relevant to our current market because it dynamically interplays channels and brands, in order to maximize navigation and efficiency for users. This creates a seamless and consistent experience across all channels of the brand.
Category: Multi-Channel
Facebook marketing for re-engaging non-email-openers
Most of your email subscribers are not opening your newsletters. 30%, 50%, 70%, even as high as 90% of your subscribers are not reading your newsletters. You are not alone. Before we get into the Facebook marketing and cross channel solution. Let’s understand why email open rates are declining. ThisĀ happens for a variety of reasons: […]
Multi-channel customer experience: still failing
Some things never change. Unfortunately one of them is bad customer service. Despite the tools available for delivering excellent and personalized service, we still have the same unsatisfactory experiences with customer service. Here are some familiar customer frustrations, along with the simple steps that can be taken to remedy them.