Search Abandonment
Search Abandonment Email
Communicate with a personalized search abandonment email, utilizing the shopper's explicit search query
Customer searched and abandoned
Facebook Custom Audience
Utilize search abandonment data, and exposure to the previous email, to predict and communicate via product dynamic ads on Facebook
Customer opened email but did not click
Personalized Daily Newsletter
Communicate relevant offers in the next personalized newsletter. Combine relevance and freshness to maximize engagement
Customer is exposed to ad, but doesn't click
Sale closed via customer representative
As the shopper calls the call center, all their personalized information is presented to the representative, who is able to quickly recommend the best matching product and close the sale during the conversation
Customer clicks the email and calls the call center to ask a question
After Purchase
Upsell / Cross sell within receipt
Send matching items as cross sell / up sell immediately after purchase within receipt
Customer purchased an item and is receiving a receipt
Personalized Daily Newsletter
Continue tailoring daily newsletters to individual customers by utilizing previous purchase data and current browse activity
Seen but didn't click
Category Campaign
Celebrate a sub-category by merchandising the most relevant and visually appealing products for each individual
Didn't open email
Sale closed via e-commerce store
Purchase made on e-commerce website
Customer creates cart
Visitor Exit
Personalized Popup
Show personalized pop-up upon identifying exit intent. Taylor discount and products presented to each visitor based on their search and browse activity
Customer viewed product and about to exit the site
Facebook Lead Ad
Capture email sign ups right on Facebook with a personalized Facebook lead ad
Customer closed tab without subscribing
Personalized Newsletter
Personalize the daily newsletter based on product search and ad information from Facebook
Customer signed up to mailing list via Facebook
Facebook Product Dynamic Ads
Retarget customers more effectively on social media using Facebook product dynamic ads. Show only products that customer is interested in, to maximize engagement, conversion, and ROI
Customer browsed products but didn't buy
Dormant
Facebook retargeting
Reactivate and win back lapsing customers through personalized retargeting on social media
Customer has not visited the site for a few weeks
Personalized offer email
Send an automated Cart Abandonment follow up email with the offer that is most likely to convert.
Customer browsed the site and added item to cart
Send up-sell emails with product accessories and recommended add-on products.
Customer completed a purchase and went back from Dormant to Active.
Customer
Journey
