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5 Ways To Improve Your Online Customer Experience

There’s no getting around it, the Internet has had a gigantic impact on the way people shop for goods. The convenience of buying things and having them delivered straight to your front door is too enticing to pass up, especially for smaller towns that don’t have access to larger, regularly stocked specialist retail items. It might be easier than ever for someone in a rural mid-west town to go to a big box store to buy a TV, but for artisanal goods that come from a charming specialist in New England, online shopping is the only way to go.

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5 Ways To Make Your Marketing Email Better

As with most things where science and technology get involved, the use of software in marketing can make things a lot easier, more efficient, and more convenient for people who are doing work. But, they cannot actually do the work for you. There still needs to be a human mind, setting goals for itself, and working towards those goals for success to come. And the same is true in the world of marketing.

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Take Personalized Email Out Of The Store

The current trends in personalized email marketing software are simple and easy to understand. Software looks primarily at what people are doing on any given website, and extrapolates interest based on browsing or purchasing behavior.

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Make Your Personalized Email Really Personal

Personalized email marketing software is a fantastic advance in both technology and marketing that benefits everyone, both business and consumer alike. It’s one of the few ways that a business can see exactly what a user was looking at, and it means that when a user receives an email with a notice about products, those products are actually specific and relevant to what they are interested in. Everybody wins.

HOW-PACKAGING-GIVES-APPLES-BUYERS-A-SENSORY-EXPERIENCE-THAT

How packaging gives Apple’s buyers a sensory experience that reinforces brand

Apple is an acknowledged master at creating an iconic sensory experience that communicates its brand without any words or even a logo. Even a five year-old can pick out an iPhone from a retail display. Apple unifies the design elements of the device with the design of the package into a ‘whole’ experience that is greater than the sum of its parts – which, in turn, reinforces the Apple brand. Apple does it by ditching conventional package design practices and giving as much attention to the customer experience before the device is turned on as the company does to the user experience after hitting the ‘on’ switch.

DONT IGNORE THE POWER OF FACEBOOK

Don’t Ignore The Power Of Facebook

Few things in the world of technology have earned so much simultaneous love and hate as the social media colossus that is Facebook. It is an essential 21st century tool that allows friends and families to stay connected, and yet at the same time can be one of the most damaging factors to productivity for a typical office workday, as hundreds of millions of people sneak a few minutes here and there from work to check their computer or their phone to see what’s going on with their Facebook feed, or interact with others there.

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Browse Abandonment Is Not Final

The Internet has dramatically changed the way people process information. When there were only a few ways to do research on a product, such as reading a pamphlet, listening to a radio ad, or watching a television commercial, people had little choice but to consume the marketing content in its entirety, because there weren’t very many alternatives.