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JOURNEY

5 Marketing Secrets For A Successful Customer Journey

The rise of personal computers combined with Internet has changed the landscape of consumerism is a way that has simply never been seen before. Prior to this, the history of capitalism was pretty straightforward, and, in many ways, it was blunt. There was demand, there was supply, and the suppliers rushed to fill the demand. If someone did it better, the demand shifted over to the new supplier.

THE-WORD-FREE-IS-POWERFUL-BUT-DANGEROUS

The Word “Free” Is Powerful, But Dangerous

Human psychology is a capricious, fascinating thing. It doesn’t always follow conventional logic, but it does have a logic of its own that can be understood, and exploited. This is especially true in the world of marketing, where understanding the way people think, figuring out why they want things, and encouraging them to engage and purchase products is all contingent on knowing what triggers will cause someone to buy something, and what will cause them to pass on by.

CUSTOMER VALUE

5 Ways Email Marketing Can Increase Customer Lifetime Value

When analysts talk about the trends, numbers and statistics that make up the ways in which people look at a business and evaluate its success, one tricky concept to look at is the Customer Lifetime Value. It may sound like a mouthful, but what the CLV essentially is, is a measurement or prediction of the net profit you may expect from a single customer over the long term.

Kid hitting the target

How to write email subject lines that get opens and clicks

Email subject lines are the headlines that give readers a reason to open your messages. And often they’re what readers use to decide whether to read the rest of your email or send it straight to the trash. Following some straightforward rules lets you create subject lines that boost opens and clicks.

looking at discount

15 ways discounts cause irrational shopping behavior

Everybody loves a bargain – or rather, the feeling and perception that they’re getting a bargain. Smart discounting doesn’t automatically mean “deep” discounting. It takes understanding that shopping behavior often seems “irrational.” Changing the presentation of discount offers in small, but significant, ways — for example, fear of missing out, the “charm” of prices with 9s in them, using “get” vs. “save,” and dollars off discounts vs. percent off discounts — can deliver big sales and e-commerce growth.

Facebook mail

How to Grow Your Email List with Facebook Lead Ads

Growing your email list and staying in touch with customers with frequent newsletters can be very profitable for your e-commerce store. While website visits are transactional – visitors are there to accomplish a task – newsletters build ongoing relationships with customers. But starting that relationship depends on a simple, fast sign-up.

heart in tablet

Shape your email marketing voice with feeling to build customer relationships

Traffic is good, but conversation is better. And to have a conversation you have to have a voice. Does your email marketing have a voice that speaks with feeling? Does your brand speak in a characteristic voice from the get-go?

All of your email marketing – and especially welcome emails – are opportunities to shape your brand voice, and evoke the feelings that you want people to associate with your brand. This is what humanizes your brand and lets you have a conversation instead of simply delivering a sales pitch.

COGNITIVE-DISSONANCE

How to Use the Secret of Cognitive Dissonance to Drive Email Click Rates

Some of you may know the iconic VW Beetle ad from the 1960s: Think Small.

The genius of this marketing campaign was its “cognitive dissonance” – a contradiction created when you’re presented with two opposing ideas simultaneously. In this case it’s two dissonances. One is the idea of a new car – typically bigger, more luxurious, more powerful than the car you have – being less instead of more. The second turns the familiar phrase “think big” upside down – no one aspires to be a “small” thinker.

And here’s where the advantage of cognitive dissonance becomes clear. You’ve been thinking about this cognitive dissonance for a few seconds now – probably a lot more than you thought about the last car ad you saw. And you’ll keep thinking about it until you resolve it in your mind: namely, that smaller is bigger when it comes to a car’s price, cost, reliability and efficiency.